OUR STORY
The Beginning Of A Vision
Founded in 1997 by Craig Reichel, Reichel Foods recognized a need for easy, quick, and convenient snack alternative for today’s fast-paced lifestyles. Starting with an innovative meat and cheese snack combination, the company quickly evolved and introduced the concept of pairing fruit and vegetables with dip – reshaping the way people think about grab-and-go snacks.
Reichel Foods is proud to offer two distinctive brands that reflect our commitment to quality and innovation. Dippin’ Stix is known for its fresh produce paired with delicious dips, while PRO2snax combines produce and protein for a perfectly balanced, on-the-go solution. Both brands are aimed to bring convenience, nutrition, and flavor to your busy life.
From Renovation to Innovation
Craig Reichel’s vision began with the company’s manufacturing facility and investment in modern equipment. What started as a simple idea grew into a journey of innovation, enabling the creation of fresh snack alternatives that revolutionized the produce snack industry. Today, Reichel Foods is a trusted leader in the industry, offering affordable and nutritious products for everyone.
A Commitment To Excellence
As Reichel Foods continues to grow, we remain dedicated to sustainable and ethical practices that reflect our core values of quality and integrity. Through each brand, we strive to deliver the highest quality products while fostering a positive work environment and building lasting relationships with our customers.
Reichel Foods has been a leader in the fresh snack category since the beginning. We pride ourselves in offering fresh, innovative, and affordable products to families nationwide. Through creativity, sustainable practices, and a commitment to quality, we’ve expanded our reach and our product line, ensuring that we remain at the forefront of the industry.
Over the years, we have refined our manufacturing process, allowing us to offer convenient, nutritious snacks while also embracing eco-friendly and sustainable practices. With PRO2snax and Dippin’ Stix, we continue to push innovations and provide snack solutions of the highest quality to our valued customers.
“The Reichel Foods team strives for excellence in our industry. We encourage feedback from our customers and take the time to address their individual needs. I am proud of our accomplishments at Reichel Foods. We will continue to provide excellence for our customers and clients to ensure the growth of our industry for years to come.” -Craig Reichel, President, Reichel Foods
CORPORATE RESPONSIBILITY AND SUSTAINABILITY
Reichel Foods is dedicated to reducing its environmental impact by partnering with suppliers who share a commitment to sustainability. The company has implemented several initiatives to conserve resources and maintain product quality.
Our Efforts
Our team has designed a master production scheduling system to improve efficiencies and reduce operating days per week. The program has enabled our company to greatly reduce utility consumption while yielding lower operating costs.
In an average year, Reichel Foods recycles 186 tons of plastic and corrugated/plastic materials.
By working with our vendors, we reduced packaging for Reichel Foods’ brands by using a 12-count shipper that doubles as a display carton. This change cut waste by 30% and helped save 6% in transportation fuel costs by allowing more cases per pallet.
Although food safety and processing limits packaging options, Reichel Foods strives to use recycled materials when possible. All packaging is 100% recyclable, reducing waste after consumption.
COMMUNITY
Reichel Foods is deeply committed to giving back to the community, regularly supporting schools, fundraisers, and non-profits. Each year, we donate around 100,000 trays of Dippin’ Stix to help strengthen our local area. We are dedicated to supporting initiatives that promote health, wellness, and sustainability, believing that by uplifting our communities, we help create a better future. Our focus on building meaningful relationships with customers and partners reflects our ongoing commitment to quality and positive community impact.
OUR MISSION
At Reichel Foods, our mission is to provide fresh, convenient, and nutritious snack solutions that empower active, on-the-go lifestyles. We are dedicated to combining the freshness of produce with the power of protein to create products that fuel your day without compromising your health. Through innovation, quality, and sustainability, we strive to inspire healthier choices while making snacking easy, enjoyable, and accessible for everyone.
